Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Covers core concepts and theories in mobile communication, focusing on the impact that mobile hardware and software have on society, culture, and politics. Offers students an opportunity to develop and implement a concept test. Introduces concepts and professional best practices in social media analytics. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. (4 Hours). Offers students an opportunity to apply what they learn in the course to their personal and professional lives. Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Sex and Interpersonal Communication. (3 Hours). Dark Side of Interpersonal Communication. Interdisciplinary Research in Marketing Science. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Offers a special topics course in communication studies. Global and Intercultural Communication. Further internship details are available in the department office. Offers analytic insight on methods people use to communicate different types of social action through body language. Introduces the process of planning, preparing, producing, and evaluating studio productions. A marketing plan project is used to enable students to apply their understanding about the marketing process. (4 Hours). (4 Hours). Special Topics in Communication Studies. Dean's Strategy Council. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. May be repeated without limit. Offers an in-depth look at how persuasive health campaigns are designed and executed. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Digital Marketing. The chart below is just one example of a four year plan at CAMD. In the current customercentric marketplace, every member within an organization is responsible for understanding and engaging customers, regardless of their specific functional role. Explores historical, technical, and theoretical aspects of special effects. Marketing and Society. Ourmission is to provide students with the knowledge, networks, and experiences they need to succeed in the dynamic, fast-paced economy of the Communication Century. Considers online community dynamics, including formation, governance, conflict, and exit. Sports Promotion in the 21st Century. Internal Number: 3919608. Successful completion of this course enables one to recall, compare, and give examples of key concepts and theories in popular communication; understand how the popular shapes and is shaped by its people; understand the historical context of a popular genre; critically analyze a genre with respect to social, economic, and political values and events; and demonstrate proficiency in communicating one's analyses. Students focus on analyzing an authors meaning and communicating that meaning to an audience through interpretive performance. Includes professional accounting students. Seeks to train students in effective civic engagement by studying legal argumentation, while preparing students for careers in which persuasive skills are critical to success. Offers students an opportunity to learn about some of the communicative challenges people face in starting, maintaining, and terminating close relationships. Gaining Insights from Consumer Data. (2 Hours). Examines the changing and complex definition of family, and explores family interaction from a variety of theoretical perspectives. (4 Hours). Introduces opportunities and challenges related to managing diverse marketing technology applications such as multichannel marketing campaign management, marketing resource allocation, marketing automation, and content and social media marketing through case studies and exercises. (3 Hours). COMM2301. Studies one of the key techniques of the fascist movements of the 20th century, rhetoric, in all of its facets: from propaganda leaflets, organized rallies, and prepared speeches, to objects of visual and multimodal rhetoric. MKTG2201. The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. The PDF will include all information unique to this page. Seminar in Communications. Emphasizes the production and successful interaction with electronic and traditional supportive media. Northeastern has a comprehensive benefits package for . . (4 Hours). Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Independent Study. Creating Business Value with Data and AI Technologies. myNortheastern Opens New Window, Privacy Policy Offers an overview of the concepts, methods, tools, and ethics of communication research. (4 Hours). Covers all aspects of field production from the preproduction process of intensive research and development of story ideas to the technical aspects of filming, lighting, sound recording, digital editing, and graphics. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy. Considers how the theories and techniques of argumentation can be used to understand and promote differing points of view, explore ideas and alternatives, and convince others of the need to change or act. Research topics can span business, politics, advocacy, entertainment, public health, the environment, and other societal sectors. Web Request. Communication Research Methods. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. COMM2700. | In addition to assuring the delivery of a top-notch learning experience for students, he teaches . Creating Customer Value through Artificial Intelligence. Attribute(s): NUpath Ethical Reasoning, NUpath Societies/Institutions. Managing Customer Engagement in a Service World. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. Finally, seeks to better prepare students for their co-op experiences or future work opportunities by reviewing professional writing skills and principles for effective video-interviewing practices. (4 Hours), COMM4102. Examines the latest trends in digital marketing, such as mobile marketing, and how the mobile platform can be used for branding purposes and to enhance customer relationships. (4 Hours). It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. (4 Hours). The Baccalaureate, Master's and Doctor of Nursing Practice programs at Northeastern University School of Nursing are accredited by the Commission on Collegiate Nursing Education, 655 K Street, NW, Suite 750, Washington, DC 20001, 202-887-6791 Overview Admission requirements Curriculum Scholarly project FAQs CONTACT INFORMATION . Having conversations with others is among the things that humans do most. Examines why people are essential to success, why expectations are important to consumers, and how physical and virtual environments influence delivery of value to customers. Free Speech in Cyberspace. Contact. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. (4 Hours). Provides an overview of the major qualitative and quantitative marketing research methodologies available to marketing managers. No previous experience in data analysis or programming required. Carrie Reffitt Graphic Designer Division of Marketing and Communications (773) 442-4747 cd-reffitt@neiu.edu Todd Crawford Senior Photographer Division of Marketing and Communications MKTG4520. MKTG6286. (4 Hours). The School of Public Policy and Urban Affairs drives interdisciplinary thinking and problem solving on issues of pressing concern from transportation, housing, energy and community development to social and environmental justice, resilience and sustainability. (4 Hours). Also examines contemporary issues in marketing that can affect organizational success. Through lectures and case studies, introduces students to financing contracts, intellectual property issues, licensing, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution. The course is organized around five subjects that are central to the study of political communication: communication systems and practices; communication effects: media, politics, and society; the politics of entertainment and the changing political information environment; elections, accountability, and the mass media; and media and political institutions. The Drivers of Reactions to Online Posts in Professional GroupsRooderkerk, R. P., Koen PauwelsJournal of Interactive Marketing2016, The Impact of Brand Familiarity on Online and Offline Media SynergyKoen Pauwels, Demirci, C., Yildirim, G., Srinivasan, S.International Journal of Research in Marketing2016, Do Display Ads Influence Search? Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. Prerequisite(s): (CS2500 with a minimum grade of D- or DS2000 with a minimum grade of D- or MKTG 2601 with a minimum grade of D- ); MKTG2602 with a minimum grade of D-, MKTG3501. Covers business-to-business marketing and the key roles of managing relationships with large buyers, going to market, and the sales organization. Offers an in-depth look at how persuasive health campaigns are designed and executed. Full-Time. (4 Hours). May be repeated once. Business-to-Business Marketing. Designed to help students become knowledgeable consumers and limited producers of communication research. Attribute(s): NUpath Interpreting Culture, NUpath Writing Intensive, COMM3415. Analyzes the ways that visual materials impact our daily lives using readings, examples, and discussion. (4 Hours). Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Prerequisite(s): ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C or ENGL 1111 with a minimum grade of C or ENGL 1101 with a minimum grade of C, COMM4535. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Market Focused Strategy. Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Creating and Sustaining Customer Markets. 12,000 s/f Marketing and Communications Department open work space on 5 th floor at Northeastern Crossing. Lead Faculty. Northeastern University 360 Huntington Avenue Boston, MA 02115 617-373-3323 Email: Office of the Dean Email: Marketing and . (4 Hours). Topics include choosing and researching a topic, organizing and delivering a speech, handling speech anxiety, listening critically, and adapting language to an audience. The dark side perspective acknowledges that while relationships are often a source of joy and satisfaction, they can also elicit feelings of uncertainty, frustration, and pain.
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